In this article Dyrud, Worley, and Schultz describe ways to core components of blogs. They also offer a list of websites related to blog creation. Dyrud et. al list questions for blog creators to consider before creating their blog.
Dyrud, Worley, & Schultz (2005). Blogs: Getting started. Business Communication Quarterly 2005,68(67), 67-73. doi:10.1177/10856990506800109
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